Comments on: Freedom to Create. Spirit to Achieve. http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/ Sun, 22 Jan 2012 13:26:09 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/comment-page-1/#comment-318 admin Fri, 27 Mar 2009 21:30:52 +0000 http://worksonpaper.ca/blog/?p=469#comment-318 Still... Still…

]]> By: Jason Dorn http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/comment-page-1/#comment-317 Jason Dorn Fri, 27 Mar 2009 20:04:09 +0000 http://worksonpaper.ca/blog/?p=469#comment-317 From the story I read I got the impression that the $25 million was to cover the cost of reprinting business cards, replacing signs, and the cost of the overall campaign. From the story I read I got the impression that the $25 million was to cover the cost of reprinting business cards, replacing signs, and the cost of the overall campaign.

]]> By: admin http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/comment-page-1/#comment-315 admin Fri, 27 Mar 2009 19:17:54 +0000 http://worksonpaper.ca/blog/?p=469#comment-315 There has been a bit of outcry at the $25M pricetag...I've been doing this for 10 years, and I've never even gotten a sniff of a branding project that pricy. I'd gladly do a better job than this for a meager $1M. Where do these ridiculously expensive branding projects come from? And how does that budget get approved? There has been a bit of outcry at the $25M pricetag…I’ve been doing this for 10 years, and I’ve never even gotten a sniff of a branding project that pricy. I’d gladly do a better job than this for a meager $1M. Where do these ridiculously expensive branding projects come from? And how does that budget get approved?

]]> By: Jason Dorn http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/comment-page-1/#comment-313 Jason Dorn Fri, 27 Mar 2009 17:54:56 +0000 http://worksonpaper.ca/blog/?p=469#comment-313 Well the slogan is still better than Manitoba's "Spirited Energy" that they unleashed a few years back. I don't mind the new word mark, I kinda like script used on the word, but I'm baffled as to what the box at the end is suppose to be? Is it a period at the end of sentence? Or did they get to the end of the design process and decide "hey, we need to through some colour in there?" However this rebrand was still much less of a PR nightmare than Manitoba had with their's last year, at least the the conservatives had the sense to spend the money with an Alberta agency, when manitoba shipped their tax dollars to a firm in Toronto which caused a bit of public outrage to say the least. Well the slogan is still better than Manitoba’s “Spirited Energy” that they unleashed a few years back.

I don’t mind the new word mark, I kinda like script used on the word, but I’m baffled as to what the box at the end is suppose to be? Is it a period at the end of sentence? Or did they get to the end of the design process and decide “hey, we need to through some colour in there?”

However this rebrand was still much less of a PR nightmare than Manitoba had with their’s last year, at least the the conservatives had the sense to spend the money with an Alberta agency, when manitoba shipped their tax dollars to a firm in Toronto which caused a bit of public outrage to say the least.

]]> By: Steve http://worksonpaper.ca/blog/2009/03/freedom-to-create-spirit-to-achieve/comment-page-1/#comment-312 Steve Fri, 27 Mar 2009 15:57:20 +0000 http://worksonpaper.ca/blog/?p=469#comment-312 You summed it up nicely with "Cheesy as sin and absolute garbage" My proposed tagline is "Freedom to drive Trucks, Cold as Fuck" You summed it up nicely with “Cheesy as sin and absolute garbage”

My proposed tagline is “Freedom to drive Trucks, Cold as Fuck”

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