Ikea Leko: Seriously?
Ikea is set to introduce a car on April 1. Not much is known, but it’s said to be eco-friendly and strangely has the backing of the World Wildlife Fund. Real? April Fool’s joke? Elaborate marketing scheme? I’ll let you decide. I’ll pass in favor of a few more 50 cent hot dogs. Personally, I think there’s a sensibly priced living room set under there…definitely something decidedly not carlike.
March 23, 2009
• Posted in: Branding
One Response to “Ikea Leko: Seriously?”
Karyann - March 31, 2009
I hope you don’t have to build the car yourself. Can you imagine what would happen if you were missing a few screws in that box. Not to mention ikea wheels are not well crafted.
Leave a Reply