A Vivid Redesign
A brilliant, simple and relevant redesign of the logo for Avid, the industry standard video editing software. Doesn’t get better than this, parlaying the play/pause etc. icons into type (unless you dropped that gradient). Kudos to the agency for coming up with a great concept and getting the client to buy into it. Purple is so hot right now.
Image credit: Brand New.
4 Responses to “A Vivid Redesign”
Jason Dorn - April 28, 2009
Wow, that’s just so obvious and cleaver at the same time. I agree the gradient seems unwarranted, but this is one of the best rebrands I’ve seen in a while.
admin - April 28, 2009
Definite award winning material.
kerry mutter - April 28, 2009
brilliant!
jen sutherland - April 29, 2009
Great use of the word ‘parlay’
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