N-E-W look for J-E-L-L-O
Student work by Richard Perez reinventing the Jello image and packaging for their line of gelatin treats and the result is as fun and cool as a lime jiggler.
The goal was set to shift their target market back to children with a lively and colorful new image, while not going too far into the realm of acid trippin’ Saturday morning cereal mascots (or bringing back the Cos’). Perez did this by introducing a zany cast of colorful characters, fruit and jello mold based, reminiscent of a Japanese cartoon style or the work of Tim Biskup (Gama-Go). His illustration style kept the focus on the rainbow of Jello fruit flavors while injecting the joy and personality the brand craved, appealing to kids and the young at heart. It has old school fun, while carrying a massive dose of new style. Well done Mr. Perez.
More examples: Ads, Window Decals, and the Brand Guidelines Manual.
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