Cola Aisle Revisited
It’s been a few months since my original assessment of the new Pepsi logo and the associated packaging. Now that I’ve had a chance to see it in action more and taste the whole campaign I actually find myself liking it more.
While on it’s own the logo seemed a bit weak and ineffective, but when repeated on a store shelf en masse it actually strikes quite an impressive profile. The minimalism really does stand out amongst the splishes and splashes of the soft drink aisle, and I gotta admire that. It has been noted that Coke too has done the same thing, pulling back on the typical effervescence, water droplets, gradients, and drop shadows in favour of some good old fashioned graphic simplicity – on their can anyway, their box still features a big old dripping wet ice cold can. This leaves the simplicity of the Pepsi packaging to jump off the shelf, and hopefully into the carts of shoppers. Not that it really matters at this point, by now we’re all loyal to one brand or the other.
2 Responses to “Cola Aisle Revisited”
Jason Dorn - June 15, 2009
Now that I’ve seen the new pepsi logo/packaging on store shelves I’ve found myself thinking the same thing. It actually looks quite nice and stands out a bit. When the logo is isolated on screen by itself I still find myself seeing the fat guy with his belly hanging out.
But the whole package works quite well together, so maybe pepsi didn’t miss the mark as much as the peanut gallery was raving about.
Kinda makes me wonder if the Tropicana packaging could have worked out after all, maybe just a few months ahead of it’s time?
Cam Hoff - June 15, 2009
Maybe…we’ll never know.
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