Archive for the ‘Branding’ Category
I’m Not Into The Calgary Public Library Ad Campaign
So how do we make reading cool? Watercolors and bad script typefaces? YES! Yes, shockingly I don’t like this new campaign by the Calgary Public Library. The message is good, “Everything you’re into.”, whatever you like you can find a book or movie or whatever about that topic at the library. That works. It’s just [...]
Featured Logo: Alberta Health Services
After the birth of my new son and the subsequent doctor visits and checkups I’ve been exposed to this new logo for Alberta Health Services, which I think is very well done. Combining the cross with a simplified map of Alberta is a slick solution that says what needs to be said with nothing extraneous. [...]
Pacifico Alarm Clock
The good folks at Pacifico Cerveza bring you the opportunity to wake up old school: by way of the cock’s crow of course. Yup it’s a live feed to a rooster named Claudio in Mexico. Nice little piece of marketing that’s both memorable and practical. It’s also available as a screen saver and iPhone app. [...]
A Vivid Redesign
A brilliant, simple and relevant redesign of the logo for Avid, the industry standard video editing software. Doesn’t get better than this, parlaying the play/pause etc. icons into type (unless you dropped that gradient). Kudos to the agency for coming up with a great concept and getting the client to buy into it. Purple is [...]
James Jarvis for Nike
Onwards by James Jarvis for Nike. Music by Caribou.
Baseball Logos: Three Out!
I love baseball history, and within that I love the rich visual history of the old logos, mascots and uniforms. All of my favorite logos are those iconic marks that have existed for decades (Yankees interlocking NY, the Dodgers LA, and the Boston B). All timeless marks that tip their cap to the golden age [...]
Freedom to Create. Spirit to Achieve.
The Canadian province of Alberta (my home province) released a new logo and slogan yesterday. It’s long overdue as our old logo has been in use as long as I can recall. While it’s probably the best of the generally weak proposed logos (Who did these? Student competition?), it still doesn’t full sit well with [...]
