Archive for the ‘Marketing’ Category
Prairie Guerilla: Big Rock
They’ve been around for a while now, but I have to say these Big Rock hay bale beer cans are one of the best local examples of guerilla marketing I’ve seen. Driving down the Trans Canada, you’ve got these bales all over that are roughly the shape of a big beer can, let’s cover them [...]
N-E-W look for J-E-L-L-O
Student work by Richard Perez reinventing the Jello image and packaging for their line of gelatin treats and the result is as fun and cool as a lime jiggler. The goal was set to shift their target market back to children with a lively and colorful new image, while not going too far into the [...]
Cola Aisle Revisited
It’s been a few months since my original assessment of the new Pepsi logo and the associated packaging. Now that I’ve had a chance to see it in action more and taste the whole campaign I actually find myself liking it more. While on it’s own the logo seemed a bit weak and ineffective, but [...]
Eric Tan & Lou Romano for Pixar’s Up
The extremely talented Eric Tan has again teamed up with Pixar to create a great set of retro alternate posters for the new movie, Up. Taking cues from old travel posters and public service announcements, this is some really phenomenal illustration and design. Eric has previously done this kind of work for Wall-E and The [...]
Little Mac is Back!
You may have seen this around on the net by now, but I had to post it anyway…A brilliant documentary style ad by Nintendo chronicling the comeback of Little Mac, in Punchout for the Wii (It’s about time!). The best part is how bang on they get the jogging scene, complete with pink sweat suit. [...]
Pacifico Alarm Clock
The good folks at Pacifico Cerveza bring you the opportunity to wake up old school: by way of the cock’s crow of course. Yup it’s a live feed to a rooster named Claudio in Mexico. Nice little piece of marketing that’s both memorable and practical. It’s also available as a screen saver and iPhone app. [...]
