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	<title>Cam Hoff - Worksonpaper</title>
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	<link>http://worksonpaper.ca/blog</link>
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		<title>Limbo</title>
		<link>http://worksonpaper.ca/blog/2010/07/limbo/</link>
		<comments>http://worksonpaper.ca/blog/2010/07/limbo/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 01:36:38 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1484</guid>
		<description><![CDATA[Just grabbed this game on Xbox Live Arcade, and it&#8217;s really awesome. Full of good little puzzles with beautifully dark art direction. Playdead has created a world that&#8217;s creepy, atmospheric and a load of fun to play. If they had kept making side scrollers like this, maybe we wouldn&#8217;t get the same load of bad [...]]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="360"><param name="movie" value="http://www.youtube.com/v/SD43IlozzRM&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SD43IlozzRM&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="600" height="360"></embed></object></p>
<p>Just grabbed this game on Xbox Live Arcade, and it&#8217;s really awesome. Full of good little puzzles with beautifully dark art direction. Playdead has created a world that&#8217;s creepy, atmospheric and a load of fun to play. If they had kept making side scrollers like this, maybe we wouldn&#8217;t get the same load of bad FPS clones year after year. Now watch out for those bear traps!</p>
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		<title>Hot Dog Pizza!</title>
		<link>http://worksonpaper.ca/blog/2010/07/hot-dog-pizza/</link>
		<comments>http://worksonpaper.ca/blog/2010/07/hot-dog-pizza/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 03:07:58 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1459</guid>
		<description><![CDATA[I enjoy making (and eating) unusual pizzas. My now famous Thanksgiving Dinner Leftover Pizza (turkey, gravy, cranberries, stuffing, mashed potatoes, mozzarella) was at first greeted with apprehension, but now it&#8217;s loved by everyone who&#8217;s tried it. This too was how my idea for a hot dog pizza was received as I&#8217;ve been planning and talking [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://worksonpaper.ca/blog/wp-content/uploads/2010/07/hotdogpizza.jpg" alt="hot dog pizza" title="hotdogpizza" width="603" height="300" class="aligncenter size-full wp-image-1464" /></p>
<p>I enjoy making (and eating) unusual pizzas. My now famous Thanksgiving Dinner Leftover Pizza (turkey, gravy, cranberries, stuffing, mashed potatoes, mozzarella) was at first greeted with apprehension, but now it&#8217;s loved by everyone who&#8217;s tried it. This too was how my idea for a hot dog pizza was received as I&#8217;ve been planning and talking about it with friends and family for the last while.</p>
<p>It finally made it&#8217;s long-awaited debut on Saturday night, and it turns out replacing the usual pizza sauce with ketchup and mustard and topping a pizza with cheese and wieners makes for a rather delicious pie. So tasty in fact that my wife demanded a second one just two days after the original made it&#8217;s debut. There&#8217;s really nothing too gross about it, it&#8217;s just hot dog toppings and cheese on fresh bread, and it tastes exactly like that: one of the better hot dogs you&#8217;ll have in your life. Actually, what it really reminds me of is those Pillsbury hot dog wraps that overachieving Moms serve at birthday parties. So good!</p>
<p>Here&#8217;s my dough recipe for your pizza enjoyment, be adventurous! </p>
<hr />
<p><strong>My Favorite Pizza Dough</strong> <em>(adapted from a Kitchenaid mixer recipe)</em><br />
1 (1/4 ounce) package active dry yeast<br />
1 cup warm water<br />
1/2 teaspoon salt<br />
2 teaspoons oil<br />
2 1/2-3 1/2 cups flour (I recommend 1/3 white and 2/3 whole wheat)</p>
<p><strong>1.</strong> Dissolve a package of yeast in warm water in warmed mixing bowl. </p>
<p><strong>2.</strong> Add salt, oil, and 2 1/2 cup flour. (You could also add herbs and spices here to jazz it up a bit. Garlic, parsley, basil&#8230; whatever you like).</p>
<p><strong>3.</strong> If you have one of those big kitchen blenders, attach bowl and dough hook, turn on low and mix 1 minute. If you don&#8217;t have one you can just hand mix it.</p>
<p><strong>4.</strong> Continuing to mix, add remaining flour, 1/2 cup at a time, until the dough picks up and consumes all the flour. </p>
<p><strong>5.</strong> Place in greased bowl, turning to cover top of dough too. </p>
<p><strong>6.</strong> Cover, let rise until it doubles in size (about 45 minutes). </p>
<p><strong>7.</strong> Punch dough down. </p>
<p><strong>8.</strong> Make a pizza. Roll it out nice and thin and be sure to use some cornmeal (preferred) or flour to keep it from sticking. Maybe put some hot dogs on it. (For baking, I recommend using a pre-heated pizza stone in a 450 degree oven). </p>
<p><strong>9.</strong> Enjoy!</p>
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		<title>Purr Petite of the Month: Laken</title>
		<link>http://worksonpaper.ca/blog/2010/05/purr-petite-of-the-month-laken/</link>
		<comments>http://worksonpaper.ca/blog/2010/05/purr-petite-of-the-month-laken/#comments</comments>
		<pubDate>Sun, 30 May 2010 16:10:41 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1452</guid>
		<description><![CDATA[Our little chunkster, and recent birthday boy, is the newest Purr Petite of the month, check out the pics over at the Purr Blog. Thanks again to Lisa Schindel for the wonderful photography!]]></description>
			<content:encoded><![CDATA[<p><img src="http://worksonpaper.ca/blog/wp-content/uploads/2010/05/lakers.jpg" alt="" title="lakers" width="355" height="152" class="alignright size-full wp-image-1453" />Our little chunkster, and recent birthday boy, is the newest Purr Petite of the month, <a href="http://purrpetite.com/?p=767" target="new">check out the pics over at the Purr Blog</a>. </p>
<p>Thanks again to <a href="http://www.lisaschindel.com" target="new">Lisa Schindel</a> for the wonderful photography!</p>
]]></content:encoded>
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		<item>
		<title>Sugar and Spice and Everything Nice&#8230;</title>
		<link>http://worksonpaper.ca/blog/2010/05/sugar-and-spice-and-everything-nice/</link>
		<comments>http://worksonpaper.ca/blog/2010/05/sugar-and-spice-and-everything-nice/#comments</comments>
		<pubDate>Thu, 27 May 2010 04:38:41 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[calgary]]></category>
		<category><![CDATA[hair clips]]></category>
		<category><![CDATA[headbands]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[paperdoll]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1446</guid>
		<description><![CDATA[My beautiful and talented wife has launched a new venture/hobby making hair accessories for little girls under the moniker Paperdoll Accessories. She has a real knack and passion for crafting these hair clips and headbands from felt, fabric and buttons.They&#8217;ve proven quite popular amongst friends and acquaintances, so she&#8217;s gone semi-pro! She&#8217;s opened up shop [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://worksonpaper.ca/blog/wp-content/uploads/2010/05/paperdoll.jpg" alt="" title="paperdoll" width="603" height="152" class="aligncenter size-full wp-image-1447" /> My beautiful and talented wife has launched a new venture/hobby making hair accessories for little girls under the moniker Paperdoll Accessories. She has a real knack and passion for crafting these hair clips and headbands from felt, fabric and buttons.They&#8217;ve proven quite popular amongst friends and acquaintances, so she&#8217;s gone semi-pro! She&#8217;s opened up shop on Etsy and is currently shopping around for consignment opportunities in Calgary. Check out her <a href="http://www.paperdollaccessories.etsy.com/" target="new">Etsy shop</a> for a look at what she has to offer, or stop by at Purr Petite and pick something up for the little ladies in your life.</p>
<p>And since people keep asking: yes, of course I helped her out with the branding and packaging.    </p>
]]></content:encoded>
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		<item>
		<title>Scott Stapp (Creed) for the Marlins</title>
		<link>http://worksonpaper.ca/blog/2010/04/scott-stapp-creed-for-the-marlins/</link>
		<comments>http://worksonpaper.ca/blog/2010/04/scott-stapp-creed-for-the-marlins/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 00:00:29 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Bands]]></category>
		<category><![CDATA[Baseball]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1436</guid>
		<description><![CDATA[God help us all. From the team that fired Joe Girardi&#8230;.this could have a more lasting negative effect on baseball than the &#8217;94 strike and steroids combined! Other teams should play this when the Marlins visit as a gag&#8230;]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="360"><param name="movie" value="http://www.youtube.com/v/AwaSuYZ6svQ&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/AwaSuYZ6svQ&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="600" height="360"></embed></object></p>
<p>God help us all. </p>
<p>From the team that fired Joe Girardi&#8230;.this could have a more lasting negative effect on baseball than the &#8217;94 strike and steroids combined! Other teams should play this when the Marlins visit as a gag&#8230;</p>
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		<title>Full Circle</title>
		<link>http://worksonpaper.ca/blog/2010/04/full-circle/</link>
		<comments>http://worksonpaper.ca/blog/2010/04/full-circle/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 17:52:20 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1403</guid>
		<description><![CDATA[About a year ago I made a difficult decision to leave my comfort zone, and along with that my position at Flipp Advertising for what looked to be greener pastures at another local ad agency: Fulcrum. I was at a place in my career where I was feeling pretty good about my work but I [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://worksonpaper.ca/blog/wp-content/uploads/2010/04/fullcircle.jpg" alt="fullcircle" title="fullcircle" width="603" height="152" class="aligncenter size-full wp-image-1404" />About a year ago I made <a href="http://worksonpaper.ca/blog/2009/05/breaking-up-is-hard-to-do/" target="new">a difficult decision</a> to leave my comfort zone, and along with that my position at Flipp Advertising for what looked to be greener pastures at another local ad agency: Fulcrum. </p>
<p>I was at a place in my career where I was feeling pretty good about my work but I felt the need to shake things up in order to hit new creative highs for myself in my career. It was a calculated risk, but seemed to be a great opportunity, and with the support of my wife I decided it was the right thing to do. </p>
<p>At Fulcrum I would have a chance to expand by work scope somewhat and work on more interactive material versus the print based range of work I was responsible for at Flipp. This proved to be invaluable experience as I really gained some practical experience in web design, while continuing my regular work in print, advertising and branding. I&#8217;m truly grateful to Fulcrum for giving me that opportunity, along with the chance to spend nine months working with my pal, the talented Jennifer Sutherland, again. Beyond that, things didn&#8217;t really work out the way I had hoped. I still faced many of the same challenges with processes, creative control and design styles that I had encountered in years previous. I also realized how much I valued working with a strong team of people who not only possess strong skillsets, but people whom I can also enjoy working with and call my friends. I missed the wall to wall camaraderie <em>(and the jukebox)</em> at Flipp. </p>
<p>Flash forward to three weeks ago, I attended <a href="http://www.youtube.com/watch?v=Y-6lpwBh10U&#038;feature=channel" target="new">Flipp&#8217;s one year anniversary party</a>. It was really great to see everyone again and be back at the old office (remote location aside). It felt like home. I really was regretting leaving once again, and since I had begun to seek a new job at that time, some wheels began to turn. Two days after that party I was released from my position at Fulcrum ahead of schedule over some work posted on <a href="http://www.flickr.com/camhoff/sets" target="new">Flickr</a> (now removed), that breached a clause in my contract. The next day I had my first of several interviews that week, the last of which was with Flipp. This led to an offer to return in a new role spanning both print and interactive. I ultimately accepted that offer one week after my dismissal. </p>
<p>In the weeks since then I&#8217;ve had the pleasure of doing a lot of freelance work under my <a href="http://worksonpaper.ca/blog/about/" target="new">Worksonpaper</a> banner. I&#8217;m thankful to those who&#8217;ve worked with me and especially those who have referred work to me during this time. It&#8217;s been a busy but enjoyable period (with babies creeping under my office chair pulling on cables and pushing buttons), so I&#8217;m really quite thankful for this recent turn of events which has led me back where I belong.</p>
<p>I had hoped the grass might be greener on the other side, but turns out it&#8217;s all just grass. Working in a creative industry you&#8217;re going to face similar challenges wherever you go. It&#8217;s just a lot easier, and even a little fun sometimes when you can tackle them together with a group that shares mutual respect for one another both personally and professionally. So I don&#8217;t regret this whole chapter, I gained some experience and some perspective. Now I&#8217;ve come full circle (<a href="http://en.wikipedia.org/wiki/Full_Circle_(Pennywise_album)" target="new">great Pennywise album</a>) and I&#8217;m looking forward to tackling some creative challenges at Flipp and continuing to grow as a designer and a person. Huge thanks to Craig and Emily at Flipp for having me back, I can&#8217;t wait to get back in the trenches cranking out some great work with the team. </p>
<p>Some closing advice for other designers: follow your heart. The path might not always be the easiest, but it&#8217;s important to be happy in your work and to keep growing. So do what you need to do, as the economy continues to rebound and provide us opportunities to pursue. Onward and upward, keep fighting the good fight.</p>
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		<title>Prairie Guerilla: Big Rock</title>
		<link>http://worksonpaper.ca/blog/2010/04/prairie-guerilla-big-rock/</link>
		<comments>http://worksonpaper.ca/blog/2010/04/prairie-guerilla-big-rock/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 23:20:50 +0000</pubDate>
		<dc:creator>Cam Hoff</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://worksonpaper.ca/blog/?p=1391</guid>
		<description><![CDATA[They&#8217;ve been around for a while now, but I have to say these Big Rock hay bale beer cans are one of the best local examples of guerilla marketing I&#8217;ve seen. Driving down the Trans Canada, you&#8217;ve got these bales all over that are roughly the shape of a big beer can, let&#8217;s cover them [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://worksonpaper.ca/blog/wp-content/uploads/2010/04/bigrock.jpg" alt="bigrock" title="bigrock" width="355" height="152" class="alignright size-full wp-image-1390" />They&#8217;ve been around for a while now, but I have to say these Big Rock hay bale beer cans are one of the best local examples of guerilla marketing I&#8217;ve seen. Driving down the Trans Canada, you&#8217;ve  got these bales all over that are roughly the shape of a big beer can, let&#8217;s cover them with vinyl printed to look like a giant beer can. Brilliant (and cheap) advertising that thinks outside the box. I&#8217;d love to see more of this kind of thing around, but I guess that&#8217;s partially up to local creatives, like me &#8211; but also up to clients to open their minds to guerilla marketing ideas, which can be executed relatively cheaply. Sometimes things like this just look so obvious in hindsight. Makes me thirsty just thinking about it. <strong>Cheers!  </strong></p>
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